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So, How Do I Conduct An SEO Audit For My Website?
A site audit is used to find a wide range of problems on a website. It checks to see if your Website is fully maximized for search engine traffic if any of its files or links are broken, loads quickly, is easy to use and has good content.
So as per this How Do I Conduct An SEO Audit For My Website? article, Site audits should be done regularly because, even if your site is still getting visitors, you want to ensure it is trying to reach its full potential.
If you don’t fix these problems, your traffic could stay the same or even go down, or your conversions could go down. SEO is an ongoing process that requires you to keep checking and improving your Website.
You can ensure that your site (or the site of a client) is always set up for SEO success by doing regular site audits.
How do you go about conducting a site audit?
It takes much work to do a manual site audit. Even for SEO experts with a lot of experience, doing a site audit isn’t easy, especially for older, bigger sites.
When a website has thousands, tens of thousands, or even hundreds of thousands of pages and resources, you need an audit tool, but you still have to do some work by hand for the audit to be effective. Luckily, several SEO tools can make website audit reports even easier.
Select a Site Audit Instrument
We developed our Website Audit tool, but many other tools have come out since we started. Ahrefs has its version, and SEMRush has its auditing tool. There are also tools such as Screaming Frog and Sitebulb that are more specialized and only do audits.
These paid SEO tools have the best reputation for being complete, accurate, easy to use, and thorough. It’s important to remember that there is a huge difference between a free site audit tool and a paid one regarding how well it works and what it can do.
Run the Site Audit Tool over your Website’s URL.
After you choose a paid SEO tool, you can put your Website’s URL into the site auditor. The web auditor will crawl one’s Website so that he or she can make a full report of all the problems on the site. The way each tool shows the result is a little bit different.
So as guided in this How Do I Conduct An SEO Audit For My Website? article, For instance, the Tools Site Auditor will make a detailed list of website problems, put them in order of importance, and list how many problems are in each category.
This makes it easy to see what needs to be fixed and cross things off the list as you go. After you get this report, you can look at the problems by type.
Find Technical Errors
Most people think of technical problems when they hear “SEO audit.” These things can hurt SEO, but fixing the technical problems will make your site run better and easier to use, even if SEO isn’t your top priority. Because of this, ALL website owners need to do site audits often.
- Crawl errors: These happen when the tool finds pages that search engine bots can’t crawl.
- HTTPS status: This shows if your site’s SSL certificate is up-to-date.
- XML sitemap status: You can think of your XML sitemap as a map for search engine crawlers. This tells you if your sitemap is set up right, has all the updated pages, etc.
- Site and page loading times: Check how quickly your site and pages load (or slowly). Slow load times can make things harder for users.
- Mobile friendliness: Is your Website accessible via mobile devices? Are there any bugs or problems with access?
- Broken images: Make sure that all of your website’s images show up right and that there are no broken links.
- File robots.txt: This checks to see if your pages are being indexed correctly (and if the pages you DON’T want to be indexed aren’t being indexed).
- Broken links: Find any internal or external links that are “broken,” meaning that users can’t use them or the page they lead to doesn’t exist anymore.
Identify SEO Problems
Undoubtedly, some of what could be called technical issues overlap. There are problems with SEO both on and off the page. All of these things can affect SEO in some way.
Here, we put everything that wasn’t covered in the technical part of the site audit into the SEO category. These are the parts that most people consider when they believe in SEO instead of a regular website audit.
Examine Design and UX
Many SEO site audit tools will look at your site’s design and how simple it is to use as a whole (UX). Both are important for how users interact with your site, how you talk to customers while on your website, how long they keep on your site, and whether they become paying customers.
So considering this How Do I Conduct An SEO Audit For My Website? article, Site Navigation and Page Depth are two things that show how easy your site is to use and how easy it is to find out information on your site. For example, it’s suggested that most of your content should be within three clicks of the Homepage.
Examine the content of a website
Great content is important for SEO and getting people to stay on your site. It would be finest if you didn’t try to save money here. A thorough site audit will show you which pages rank higher for your focus keywords and which documents may not be ranking at all.
So based on this How Do I Conduct An SEO Audit For My Website? article, It will also find pages that have thin or repeated content.
Some of your Website’s duplicate content could be too similar to other content. Every page on your webpage should have a clear purpose, and the content on those pages should reflect that.
Google can see duplication as a sign that the content might not be very useful to users or that the webmaster didn’t take the time to write unique content.
Create a list of all the site’s problems.
- The last step of a site audit is to create a full list of all the issues that need to be fixed on the site.
- Most tools will make a digital report with basic instructions for fixing the problems that you can check off online.
It lets you make a checklist that your team or client can fill out and check off when a task is done. You can also choose a site-specific audit KPI and add it to a report to see how things have changed over time.
You can also share the checklist with others on your team or the SEO agency you are working with. You can also print the report if you want a hard copy.
Keeping track of what requirements are to be done is easy when you have a list of all the technical, SEO, layout, and content issues. This way, you’ll know where to put most of your SEO efforts and won’t miss any significant facts.
In Tools’ Report Builder, you can add any metric you want to an SEO Report when you’re done.
Conclusion – How Do I Conduct An SEO Audit For My Website?
When optimizing your Website, you need to do regular site audits. By figuring out your Website’s problems as they keep coming up, you can maintain its maintenance before it gets too hard to handle.
So, you can deal with problems one at a time and make sure your Website is ready for SEO success. So this concludes the topic for How Do I Conduct An SEO Audit For My Website?